![]() ![]() ![]() Harvard Business Review reports that 73% of shoppers used multiple channels to shop. Omnichannel commerce has been one of the biggest buzzwords of 2018 - and for good reason. This contributes to a seamless checkout, which can help reduce cart abandonment and keep customers coming back. Rather than having to enter in their payment and shipping information, they can log into their Amazon account and complete checkout in just a few clicks. If either is unsatisfactory, shoppers can report the problem to Amazon, who will determine if they’re eligible for a full or partial refund.īaymard also found that 28% of shoppers have abandoned online carts due to too long or complicated of a checkout process.Īdding Amazon Pay as a payment method at checkout saves time for your customers by allowing them to use the address and payment information they already use with Amazon. They don’t have to enter any sensitive credit card data on your site, and Amazon does not share password or payment information with third-party ecommerce merchants.Īs an added bonus, most purchases made with Amazon Pay are protected by Amazon’s A-to-Z Guarantee, which covers both the timely delivery and the condition of an online order. This means that, if your checkout isn’t perceived as secure, you could be missing out on one out of every five customers.Īdding trusted branded payment methods like Amazon Pay and PayPal can help put cautious shoppers at ease. This payment method helps you boost conversions in three ways: by increasing customer trust, streamlining your checkout, and offering omnichannel payments.Īccording to Baymard’s report on checkout usability, 20% of online shoppers in the US have abandoned an order due to security concerns. With Amazon Pay, the buying experience is familiar and trusted - with over 310 million active customers, your target customers are almost certainly already shopping on Amazon. What are the benefits of Amazon Pay?Īmazon Pay can help you increase conversions and boost customer loyalty by offering a seamless, secure payment option on your checkout. (This is standard pricing across most ecommerce payment platforms.) Amazon Pay transactions typically settle the same day. Amazon Pay charges 2.9% + $0.30 per domestic transaction. They receive a receipt from Amazon Pay after the payment has been completed.Īmazon’s payment SDK facilitates the transaction and forwards the money - minus the per-transaction fee - to your account.They choose the credit or debit card stored in their Amazon account that they’d like to use to check out.They return to your site to complete the checkout process.They are redirected to an Amazon-hosted page to sign in using their Amazon login credentials.A customer clicks the Amazon Pay logo or button during checkout.Once you add the Amazon Pay button to your checkout, here’s what happens: If you use one of Amazon’s premier partners - Shopify, BigCommerce, Magento, or Zuora - to sell online, it takes just a few clicks to add the button to your site. Third-party ecommerce stores can add the Amazon Pay button to their checkout through the Amazon Payments SDK. This is a convenient and secure payment option for shoppers. It can be used both on Amazon and across other third-party ecommerce sites. What is Amazon Pay?Īmazon Pay is an online payment method that uses the stored payment methods in a customer’s Amazon account to check out online without requiring additional information or data entry. Read on to learn more about what Amazon Pay is, how it works, and whether you should offer it as a payment method on your online store. From grocery shopping to smart home devices, Amazon seems to be present every aspect of our lives - and payments are no exception.Įnter Amazon Pay, a payment method that allows Amazon users to pay for goods and services on your website using the payment methods already stored in their Amazon accounts. ![]()
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